Unwrap is a digital gift card platform built on the Celo blockchain that makes sending cryptocurrency as gifts simple and accessible. Users can create digital gift cards loaded with cUSD, which are automatically sent to recipients via email with a unique redemption code. Recipients can "unwrap" their gifts by entering the code on our platform, instantly receiving cryptocurrency in their wallet - no technical knowledge required.
Unwrap is on a mission to accelerate cryptocurrency adoption by transforming how people share digital assets. We believe that gift-giving is a powerful gateway to introduce new users to cryptocurrency in a positive, meaningful context. By creating a seamless, delightful experience for both senders and recipients, we're building bridges between traditional finance and the crypto economy, one gift at a time.
Traditional cryptocurrency gifting is technically complex and intimidating for new users, creating a significant barrier to adoption. Most people struggle with wallet addresses, transaction fees, and security concerns when trying to gift crypto to friends and family. Additionally, current solutions lack the emotional and personal elements that make gift-giving special, reducing cryptocurrency to a mere transaction rather than a meaningful gift.
Unwrap simplifies cryptocurrency gifting by handling all technical complexities behind the scenes. Users only need to specify an amount and recipient email - our platform automatically generates secure redemption codes, creates attractive digital gift cards, and delivers them via email. Recipients simply enter their code to receive funds, with no need to understand blockchain addresses or transaction signing. By combining the security of blockchain with the familiar experience of gift cards, Unwrap makes cryptocurrency accessible to everyone.
Unwrap generates revenue by charging gift card creators a small service fee (0.5%) while ensuring recipients receive the full intended gift amount.