Project Details
What are you building?:
Tide makes it easy to launch and measure data-driven and effective incentive programs.
It’s clear that building vibrant communities is hard. Web3 marketing remains very technical, the presence of Sybils seeking rewards is high and the distribution of incentives is broken. This causes inefficient airdrop allocation, low retention and wasted development resources.
Tide helps projects allocating tokens based on CAC, LTV and real, actionable metrics.
Analytics & performance suite: There is a need to measure what matters and not vanity metrics. With Tide conversion events data tracker projects can learn details, holdings, and dApps interactions of users’ wallets and see the impact of their growth activity. This enables teams to iterate on growth initiatives and identify the most relevant users to reward. Targeting system & Sybil protection: Tide has created a customizable allowlist system to gate campaign access to wallets with specific on-chain history (e.g. Users that deposited used lending protocols in the last 90 days).These audiences allow attracting wallets with 10x balance than the former OP programs ran with other platforms. Automatic tracking of on-chain tasks: Projects should incentivize the completion of on-chain actions as they bring direct value. With Tide’s no-code campaign builder, projects can automatically track sophisticated on-chain events (e.g. Deposit 1000$ in a pool for 90 days, perform x swaps, etc) with no technical knowledge required. SBT Referral programs: With Tide SDK, anyone can spin up GMX-style referral programs where conversion metrics are on-chain actions. The rewards are XP accumulated by referrers in an SBT, which can unlock personalized utilities. Anyone can now tap into their active users to onboard new relevant, on-chain users and use XP points for tailored incentives. On-chain actions tracking is used to allocated rewards based on metrics that matter