Mi project is a mission-driven initiative that empowers women and entrepreneurs to take control of their financial and professional lives. It focuses on breaking down structural and educational barriers by providing accessible, clear, and action-oriented guidance. With a strong emphasis on financial independence, economic equity, and sustainable growth, the project fosters a supportive environment where individuals can build confidence, deepen their financial knowledge, and make informed decisions that align with their goals. By combining financial literacy, strategic thinking, and a gender-conscious approach, it creates pathways toward long-term empowerment and meaningful participation in the economy.
Purpose, Vision, and Mission
Purpose:
To bring financial education and technology to all women, startups, and small businesses, providing them with the tools they need to achieve economic independence and transform their ventures into long-term sustainable models.
Vision:
To create a world where all women, startups, and small businesses have access to financial and digital education, enabling them to take control of their finances, build wealth, and create purpose-driven businesses.
Mission:
To support women, entrepreneurs, startups, and small businesses on their journey to financial freedom by offering mentorships, consulting, and accessible resources that empower them to manage their money effectively, invest safely, and leverage technology for growth.
Core Values
Empathy: I understand the fears and challenges of change because I’ve lived them. My approach is human and approachable.
Trust: I provide clear and effective tools to help you make safe financial decisions.
Empowerment: I want you to achieve financial independence and design a life in which you feel fulfilled.
Innovation: I integrate technology and financial trends to democratize access to knowledge.
Sustainability: I promote responsible business models aligned with long-term positive impact.
Contribution to the UN Sustainable Development Goals (SDGs)
My project directly contributes to the following SDGs:
SDG 4 – Quality Education: I provide accessible and applicable financial training.
SDG 5 – Gender Equality: I close the gender gap in access to financial and digital education.
SDG 8 – Decent Work and Economic Growth: I promote women's economic autonomy and sustainable entrepreneurship.
SDG 10 – Reduced Inequalities: I democratize access to financial tools and knowledge.
Financial education is a key tool for achieving economic autonomy, equal opportunities, and business sustainability. However, women, as well as small and medium-sized enterprises (SMEs) and startups, face structural, social, and technological barriers that limit their financial empowerment and their ability to make strategic decisions.
Moreover, 33% of women in Spain believe they will never achieve financial empowerment, and only 33% feel economically supported in their workplace—especially regarding pay equity and access to benefits like company pension plans. This perception is closely linked to the persistent gender pay gap, which is seen as a barrier to financial empowerment by 31% of women, compared to only 21% of men.
The lack of open conversations about money also contributes to the issue: 53% of Spanish women avoid discussing finances due to privacy concerns, and 33% say that talking about money is not common in Spanish social environments. Interestingly, only 7% of women turn to their female friends for financial advice, revealing a low level of trust among women when it comes to money matters.
Informal financial education is also widespread: many women turn to social media platforms like YouTube (77%), Instagram (69%), and TikTok (58%) to learn about finance, highlighting an unmet need for formal and reliable education. However, the use of digital financial tools remains low, with only 16% of women using apps to plan expenses, and just 12% using specialized websites, compared to significantly higher usage rates among men.
According to UN Women and the Inter-American Development Bank (IDB), these gaps limit not only individual autonomy but also the potential for collective economic development, as they reduce women’s full participation in the formal economy and in financial decision-making both at the household and business levels.
🔸 They do not clearly understand their costs, making it difficult to set appropriate prices or project profit margins.
🔸 They have never made a revenue projection, hindering medium- and long-term planning.
🔸 They don’t know what to do with cash surpluses, missing investment or reinvestment opportunities.
🔸 They mix business and personal finances, which prevents them from accurately assessing profitability.
🔸 They haven’t clearly defined their customer segment, limiting their market positioning.
🔸 They fail to identify opportunities for new products or services, which hinders innovation.
🔸 They are not leveraging the potential of artificial intelligence to optimize operations, sales, or customer service.
🔸 They do not use free digital tools that can help them organize processes, create content, or design marketing strategies.
These issues—largely stemming from a lack of financial and digital literacy—undermine not only business survival but also their ability to create jobs, scale operations, and contribute to the local economy. According to the IDB, access to financial education and digital tools tailored to the reality of SMEs is crucial for reducing informality and promoting sustainable business models.
Financial education, mentoring, and consulting for women and entrepreneurs who want to take control of their financial and professional future.
📌 1:1 mentorships for women and startups looking to reinvent their careers, start a business, or improve their relationship with money.
📌 Financial education programs to help organize finances and learn how to invest in both traditional markets and DeFi.
📌 Strategic consulting for women entrepreneurs and businesses seeking to optimize processes and diversify income through sustainable and digital models.
📌 Exclusive content: Through my newsletter, I share strategies, tools, and insights on investing, decentralized finance (DeFi), and regenerative finance.
📌 Free resources to help you take the first steps toward financial transformation.
📌 Exclusive workshops for the community
🎯 BUSINESS MODEL – Financial Education & Consulting with a Gender-Conscious Approach 1. Value Proposition Financially empower women, entrepreneurs, startups, and small businesses through financial education, strategic mentoring, and personalized support. Democratize access to financial and digital knowledge tailored to diverse real-life contexts. Promote sustainable, digital, and inclusive business models. Advocate for gender equality, economic independence, and responsible use of financial technology. 2. Customer Segments Adult women seeking financial independence or career reinvention. Female entrepreneurs in early or growth stages. Startups with financial planning and sustainability needs. Women-led SMEs or those with a social impact focus. Communities interested in DeFi, ethical investing, and regenerative finance. 3. Channels Newsletter with exclusive content. Social media (YouTube, Instagram, TikTok) as educational and engagement channels. Online and in-person workshops. Educational website or digital platform. Partnerships with institutions, incubators, or specialized media. 4. Customer Relationships Personalized and continuous mentorship (1:1 guidance). Online community fostering peer learning and support. Access to free resources and premium content. Empathetic, clear, and stage-adapted communication. 5. Revenue Streams One-on-one or group mentorship programs. Strategic consulting services for entrepreneurs and businesses. Online courses or certified training programs. Subscriptions or memberships for premium content. Institutional partnerships, grants, or ODS-aligned funding opportunities. 6. Key Resources Expertise in finance, DeFi, consulting, and sustainability. Purpose-driven personal brand with credibility. Digital platform (website, social media, management tools). Network of allies: mentors, collaborators, subject matter experts. Reliable data and research (Mastercard, UN Women, IDB) supporting the identified problem. 7. Key Activities Designing and delivering educational programs and mentorships. Content creation (videos, articles, digital tools). Business consulting and strategic advising. Building strategic partnerships and collaborations. Measuring financial and educational impact on clients. 8. Key Partners Multilateral organizations (UN Women, IDB). Educational or tech platforms. NGOs, accelerators, or incubators with a gender lens. Purpose-aligned influencers and content creators. Fintechs or tech startups with a social mission. 9. Cost Structure Production and editing of digital content. Digital tools (education platform, CRM, apps). Digital marketing and community management. Operational costs of mentorship and consulting. Research, development, and innovation (programs, methodologies). Continuous training and strategic partnership building. 🌱 Impact and Sustainability This project directly contributes to the following Sustainable Development Goals (SDGs): SDG 4: Quality Education SDG 5: Gender Equality SDG 8: Decent Work and Economic Growth SDG 10: Reduced Inequalities
LATAM, Spain