The Quadratic Attention Payments (QAP) concept aims to rethink public advertising. By leveraging quadratic voting principles, this mechanism empowers users to influence the ads they view, incentivizes advertisers to produce higher-quality and more relevant content, offers more accurate — but private — data for publishers, and boosts revenue and rewards for all parties.
Gitcoin Forum post: https://gov.gitcoin.co/t/quadratic-attention-payments-mechanism/16247