Hup is a decentralized social protocol that gives users true ownership over their digital presence. We move core social actions—posts, comments, and reputation—onto the blockchain, creating an immutable, uncensorable public record that cannot be deleted or demonetized by centralized platforms. We are building the resilient social layer for the decentralized future, powered by Zero-Knowledge Proofs (ZKP) for private actions
To establish an immutable, user-owned social data layer for the public good, guaranteeing digital sovereignty by ensuring both content permanence and anonymous participation in decentralized governance.
The core problem is the lack of digital sovereignty in social and coordination spaces. DAO and public goods communities rely on fragile, centralized platforms (AWS, Discord, etc.) that introduce a single point of failure for censorship and data loss. This also creates a significant coercion risk in on-chain governance, as public vote tracking prevents honest participation and chills democratic signaling within communities.
Hup solves this by providing a complete, resilient tooling layer:
Immutable Social Infrastructure: We ensure zero downtime and permanent data history for all community records and content, making the public record resilient to censorship.
Sovereign Identity and Reputation: We integrate LUKSO identity standards to give users a portable, self-sovereign reputation layer built on verified, on-chain contributions.
Governance Privacy Tooling: We integrate Zero-Knowledge Proofs (ZKP) into our community polling and voting mechanisms to guarantee voter anonymity, enabling genuine and uncoerced collective action.
Community organization
Want to grow through just grant funding
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