GenkiFi is the first gamified social DeFi platform built specifically for emerging markets on Celo blockchain. Users form investment circles of 8-12 people who deposit cUSD together, earn XP by completing daily financial "workouts," and progressively unlock better DeFi protocols as their group's total capital increases. With Thirdweb's Account Abstraction, users can access via email/social media without needing complex wallets, while an AI coach guides their investment decisions in simple, culturally relevant terms.
Democratize access to decentralized financial opportunities through social and gamified experiences that transform financial learning into a collective adventure, empowering emerging communities to build wealth together while developing lifelong financial literacy
Emerging markets face a triple barrier to DeFi adoption: intimidating technical complexity (only 3% of people globally use DeFi), lack of accessible financial education, and absence of social accountability to maintain savings discipline. Current DeFi products require advanced technical knowledge, complex wallets, and solitary investment decisions that result in low adoption and high churn rates. Additionally, existing solutions ignore group savings patterns (tandas, susus) that are fundamental in Africa, LATAM, and Asia, missing the opportunity to build upon already established financial behaviors.
GenkiFi solves these problems by combining the familiarity of traditional savings groups with real DeFi yields, wrapped in a gamified experience that makes learning addictive and social. Thirdweb's Account Abstraction eliminates technical complexity by enabling email onboarding with gasless transactions, while the AI coach provides personalized financial education in local language. Social circles create natural accountability and peer learning, transforming DeFi from a solitary, technical experience into a social and educational one. Gamification with XP, levels, and achievements maintains daily engagement, while the progression unlock system motivates groups to increase their capital to access better yield opportunities, creating a virtuous cycle of growth and financial education.Reintentar
10% of the yield generated by each circle
Want to raise from VCs
LATAM, AFRICA