Elephant in the Room is a decentralized think tank that creates multimedia campaigns to move the needle on climate change. Working with Indigenous organizations, voting organizations, neighborhoods, cities and activists to promote climate action to communities around the world and to counter the vast array of fossil fuel advertising and disinformation.

Strategic messaging about the climate crisis needs to be around every corner including the corners of Web3 and yet, it is oddly absent. Even with a worsening situation every day, well under 1 percent of overall news coverage was devoted to climate change last year and a majority of people still report that they rarely talk about climate change with their friends and family.

While the majority of people understand that climate change is real, there is still no feeling of urgency and rarely are people aware of the solutions available to us…our mission is to change that. making the solutions real and tangible for people. We need a major shift in our approach to communications around the climate crisis. In order to do that we connect the dots for people on the things that motivate them to act; finding the inroads in specific communities around urgency, step-by-step solutions, and alternatives.
We “fill the gaps” by organizing and implementing the type of strategic campaigns that no one else is doing. Working both independently as well as with other nonprofits, First Nations/Native Americans, governments of all sizes and other partners to spread awareness, motivate change, find common ground and make solutions a reality.

Our campaigns are local, involve existing networks and grassroots organizations and both air and ground games. We utilize digital platforms as well as traditional and in person methods to create a sense of community involvement as well as political mandate. We also work to incorporate important messaging into existing media (TV, Film, radio, podcasts etc.)

The Elephant Room is a decentralized think tank that creates multimedia campaigns to move the needle on climate change. Working with Indigenous organizations, Web3 entities, voting organizations, neighborhoods, cities and activists to promote climate action to communities around the world and to counter the vast array of fossil fuel advertising and disinformation.

We address the elephant in the room. Looking for ways to communicate and dialog with people about climate solutions that are usually left out of the conversation. We work with indigenous groups, immigrants, farmers and those about to be sunset out of energy jobs. We work with diversity, equity and inclusion groups as well as social and climate justice organizations. We are constantly testing what works and what doesn’t work; where the polarity lies and how to stop the divisiveness that has infiltrated every conversation.

Our goal through each of our campaigns is to turn apathy, fear, and discord into action, cooperation and ultimately, heroism.
A few examples of our work includes;
The Great Climate Race
A 10, and 2k virtual race and road race on the Vancouver waterfront and peer to peer crowdfunding web app to raise funds per mile for renewable energy projects

Conversations for Responsible Economic Development
Bringing businesses into the climate conversation. Engaged hundreds of businesses in working collaboratively. Outreach and educational activities including research papers and multimedia as well as media relations
http://credbc.ca/
Tar Sands Campaign
Strategic campaign to bring awareness to tar sands projects and issues
ECO
Film, television and music PSAs and strategic climate messaging
Raven Coal Mine
Successful campaign that stopped a coal mine in coastal forest habitat
Climate Action Plans (CAPs)
Creating CAP’s for local governments

FIPA (Canada/China trade treaty) legal challenge
Working alongside the Hupacasath Nation to mount a Federal legal challenge against a problematic and dangerous trade treaty
**Tsleil Waututh Nation Sacred Trust initiative **
Helped to a support a major, decade long ongoing initiative to stop the Kinder Morgan pipeline and protect Burrard Inlet, West Coast and the climate
VoteClimate
National and regional election campaigns focused on raising awareness about climate change and encouraging people to push politicians for action
*Cool Neighborhoods *
UN award winning on-the-ground climate program in 27 neighborhoods around Vancouver
Carbon Budget project/eDemocracy
Created carbon budgets and climate engagements for local governments and authorities in Canada, US and Australia
eDemocracy.net
And much more...

non profit

north america + global