Celo en Acción is an interactive learning experience designed to introduce and engage Latin American users with Celo’s ecosystem through a series of practical guides, followed by a completion challenge. The project offers a unique combination of hands-on tasks and educational modules in Spanish, where users learn not only by watching, but by actively participating in exercises that familiarize them with core tools in Celo, such as setting up a wallet, using cUSD for remittances, exploring decentralized applications (DApps), engaging with Celo’s community channels and participating in Celo governance.

At the end of the program, users can join the “Desafío Celo”, which includes simple, real-world tasks such as creating a Celo Wallet, sending and receiving cUSD, participate in the Celo governance and completing a quiz to test their understanding. As an incentive, those who complete the challenge will receive a reward in cUSD, encouraging them to continue exploring and engaging with the Celo ecosystem.

We will also build a section on CryptoConexion and our Youtube channel highlighting Celo projects in the region. This will allow us to showcase the impact Celo is having in Latin America.

Alignment with Celo’s Mission:

This program is aligned with Celo’s goal of creating a globally accessible financial system, particularly by focusing on onboarding and educating users in Latin America, a high-potential yet underserved market in Web3. Through an interactive approach, Celo en Acción fosters financial inclusion and allows new users to build confidence in using decentralized finance tools that can positively impact their everyday lives.

Impact:

With immediate impact potential, the program will provide hands-on experience with Celo tools through the interactive challenge, creating direct engagement. In the long term, Celo en Acción is designed to drive adoption and nurture a thriving Latin American community within the Celo ecosystem, supporting both user growth and retention.