Ads-Bazaar: Democratizing Influencer Marketing with Web3

The first influencer platform where Nigerian businesses pay in Naira, Kenyan influencers earn in Shillings, and Europeans transact in Euros - all powered by Mento stablecoins and Celo's ecosystem

What We Do
For Businesses: Create targeted marketing campaigns via any multi-currency supported by Mento, select from influencers, and pay only when promotion is completed - all with guaranteed execution and transparent pricing.

For Influencers: Discover relevant campaigns, get verified once with zero-knowledge proofs(self protocol), and receive guaranteed payments directly to your wallet without platform hold-ups.

For Everyone: Experience influencer marketing without trust issues, payment delays, or high platform fees.

Link to Mini App on Farcaster: https://farcaster.xyz/miniapps/rjMsBh5zjPSl/ads-bazaar

Empowering Creators, Revolutionizing Digital Advertising

We're breaking down barriers in the influencer marketing ecosystem by creating a transparent, fair, and instant rewards platform powered by Celo blockchain.

• High platform fees (20-30%) eat into influencer earnings in traditional platforms
• Delayed and opaque payment processes
• Complex verification and gatekeeping
• Lack of direct connection between businesses and influencers

By removing intermediaries and leveraging blockchain technology, Ads-Bazaar creates a more equitable, transparent, and efficient influencer marketing ecosystem.

• Instant payments in any currency which can easily be converted to local currency
• Low platform fees (0.5-1%)
• Direct, transparent connections between businesses and influencers
• Verification through Self Protocol and Social platforms like Farcaster, X etc

User Flow

1. Business/Individuals Creates Campaign

   • Create ad brief with budget, target audience, requirements and promotion duration
   • Lock cUSD in smart contract escrow
   • Specify maximum number of influencers(max is 10 per campaign)

2. Influencer Participation

   • Browse available ad campaigns
   • Apply to campaigns matching their audience
   • Submit application when assigned with social media credentials

3. Campaign Selection

   • Ads creators reviews influencer applications
   • Select preferred influencers based on profile and message
   • Assign campaign to chosen influencers

4. Content Creation

   • Selected influencers create and share promotional content
   • Post content on Farcaster, X, or Lens Protocol
   • Submit proof of promotion (post links)
   • They get to update submissions only during submission period

5. Performance Tracking & Payout

   • Business/Individuals evaluates content performance based on requirements
   • They can flag submissions that does not meet their provided requirements
   • Dispute resolvers will inspect the flagged submission and give a valid or invalid verdict
   • If valid, the funds of that submission returns to you the business
   • Influencers receive instant payments to claim when campaign is completed based on the campaign currency
   • Status increase based on successful campaigns

6. Auto-approval opportunities

   • Any campaign that is not completed by the business, after the deadline, any registered user can approve such campaigns, triggering the funds to influencers who submitted their proof link

Platform takes a small fee(0.5-1%) after a campaign is finalized

Want to grow through just grant funding

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